Behind the Design

Toni’s Automotive Repair is a small, family-owned auto repair shop that initially relied solely on word of mouth to attract customers. When they first opened, they had no website, logo, or branded materials — just a shop and a reputation for quality work. Referred to Cam Fowler Designs by Fowler’s View Bookkeeping Services in the fall of 2021, Toni’s partnered with CFD to build their brand from the ground up. The project included designing a professional logo, developing a cohesive visual identity, and creating a website to establish an online presence. With these new assets in place, Toni’s Automotive Repair transformed from a locally known garage into a trusted, discoverable business, making it easier for new customers to find and connect with them.