Behind the Design

Fowler’s View Bookkeeping Services is a full-service bookkeeping business founded by Kristi Fowler, a seasoned accounting professional based in the Texas Hill Country. In 2020, she was ready to transition from freelancing to running a legitimate, growth-focused business — complete with professional branding, marketing materials, and an online presence that would help attract new clients. Cam Fowler Designs developed the entire brand identity for Fowler’s View from the ground up, creating a strategy-driven logo, cohesive visual system, and website that established the business as both credible and approachable. The logo’s eagle-eye motif paired with a checkmark and upward arrow symbolizes the company’s mission: keeping a watchful eye over clients’ finances, ensuring accuracy and readiness, and promoting growth. Within the first year of launching, Fowler’s View experienced exponential growth — and by the most recent tax season, had to pause new client onboarding due to high demand.