Behind the Design

Love & Leopard Southern Boutique was a one-woman-run custom merchandise boutique based in New Braunfels, Texas, specializing in personalized tees, tumblers, sublimation prints, and handcrafted accessories. As their business began gaining traction on Facebook, they realized they needed a professional, recognizable logo that truly reflected their bold, creative energy and vibrant Southern personality. Cam Fowler Designs created a brand identity centered around a custom leopard-patterned ampersand — a playful yet sophisticated mark that visually tied together the boutique’s name and aesthetic. The combination of leopard ears and the ampersand formed a distinctive, standalone silhouette that instantly reinforced brand recognition across packaging, social media, and other materials. Though Love & Leopard is no longer in business, the logo remains a strong example of how thoughtful design can elevate a small, growing brand’s presence and confidence.